Ryan Hutson is a designer with a keen interest in identity systems, type design, and folk art.
He’s currently a Brand Designer at Roblox. Previously, he was leading the design team at the Sandberg Goldberg Bernthal Family Foundation. Ryan holds a BFA with honors from Cal Poly San Luis Obispo and is a graduate of the Letterform Archive’s Type West program.
He’s currently a Brand Designer at Roblox. Previously, he was leading the design team at the Sandberg Goldberg Bernthal Family Foundation. Ryan holds a BFA with honors from Cal Poly San Luis Obispo and is a graduate of the Letterform Archive’s Type West program.
Lean In Girls
Identity, DigitalLean In Girls is a leadership program that helps girls see themselves as leaders in a world that often tells them they’re not.
A new identity system was developed to work across multiple touchpoints, including the website, B2B materials, events, and a 246-page curriculum—packed with facilitator guides and hands-on participant activities. The system was built with the flexibility to resonate equally with participants and with caregivers, educators, and partners.
Project awarded Silver Medal in the Anthem Awards, Diversity, Equity & Inclusion — Branded Content or Collaboration.
Role: Creative Direction, Design, Logo Design
Collaborating agency: Hello Monday
Tanrie
Type DesignTanrie is a type family that revisits 20th-century American book jackets to explore how distinctive lettering traits can be distilled throughout a typeface.
It draws inspiration from the idiosyncratic qualities found in the works of W.A. Dwiggins, George Salter, and Philip Grushkin. The family currently includes four styles: Headline, Headline Italic, Text Regular, and Text Bold. This project was developed during the Letterform Archive’s Type West program.
Project awarded Type Director’s Club Certificate of Typographic Excellence.
Special thanks to Graham Bradley, James Edmondson, Lynn Yun, Kel Troughton, and my fellow cohort.
Personal Projects
Illustration, Lettering, Type DesignAn assortment of freelance work, commissions, and personal design experiments.
The Women at Work Collection
Identity, Motion, Video, Set DesignThe Women at Work Collection is a leadership program designed to help women build new skills, navigate bias, and advance more quickly.
A new visual identity was created to distinguish this initiative while maintaining a connection to the existing Lean In brand, emphasizing warmth and approachability.
As part of bringing the system to life, I set the vision for set design and motion behaviors across an 18-video explainer series—ensuring clarity, consistency, and tone—while also producing over 60 discussion guides to enrich the learning experience.
Role: Creative Direction, Design
Video agency: HypeKick
Lean In Circles
Identity, Paid Media, Digital, LetteringLean In Circles are small peer groups that help women build community and grow together. I established the visual direction for the program, emphasizing warmth, empowerment, and approachability.
The new design system was applied across web, email, presentations, and print to create a cohesive brand experience. Partnered with performance marketing on a six-month initiative to refresh Circles’ paid ads and streamline the conversion journey, reducing cost per acquisition by over 85%.
Role: Creative Direction, Design
