Ryan Hutson is a Bay Area-based designer with a keen interest in identity systems, illustration, type design, and folk art.
He currently leads the design team at the Sandberg Goldberg Bernthal Family Foundation. Ryan holds a BFA with honors from Cal Poly San Luis Obispo and is a graduate of the Letterform Archive’s Type West program.
He currently leads the design team at the Sandberg Goldberg Bernthal Family Foundation. Ryan holds a BFA with honors from Cal Poly San Luis Obispo and is a graduate of the Letterform Archive’s Type West program.
Lean In Circles
Identity, Paid Media, Digital, LetteringLean In Circles are small peer groups that help women build community and grow together. I established the visual direction for the program, emphasizing warmth, empowerment, and approachability.
The new design system was applied across web, email, presentations, and print to create a cohesive brand experience. Partnered with performance marketing on a six-month initiative to refresh Circles’ paid ads and streamline the conversion journey—reducing cost per acquisition from over $125 to under $20 and driving nearly 50% of growth in H1 2025.
Role: Creative Direction, Designer
