Ryan Hutson is a Bay Area-based designer with a keen interest in identity systems, illustration, type design, and folk art.
He currently leads the design team at the Sandberg Goldberg Bernthal Family Foundation. Ryan holds a BFA with honors from Cal Poly San Luis Obispo and is a graduate of the Letterform Archive’s Type West program.
He currently leads the design team at the Sandberg Goldberg Bernthal Family Foundation. Ryan holds a BFA with honors from Cal Poly San Luis Obispo and is a graduate of the Letterform Archive’s Type West program.
Lean In
Identity, IllustrationAs Lean In expanded its programmatic offerings and introduced a social-first strategy, we aimed to evolve the existing identity to address future needs and strengthen its presence in the women’s space.
Drawing on insights from stakeholder interviews and cross-functional workshops, we introduced a clarified brand purpose and values to better align with Lean In’s mission and audience, alongside new display and body typefaces, an expanded color palette, refined layouts, and illustrations.
Role: Designer, Illustrator
Creative Director: Jenna Bott
