Ryan Hutson is a Bay Area-based designer with a keen interest in identity systems, illustration, type design, and folk art.

He currently leads the design team at the Sandberg Goldberg Bernthal Family Foundation. Ryan holds a BFA with honors from Cal Poly San Luis Obispo and is a graduate of the Letterform Archive’s Type West program.

Ryan Hutson is a Bay Area-based designer with a keen interest in identity systems, illustration, type design, and folk art.

He currently leads the design team at the Sandberg Goldberg Bernthal Family Foundation. Ryan holds a BFA with honors from Cal Poly San Luis Obispo and is a graduate of the Letterform Archive’s Type West program.

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The Women at Work Collection

Identity, Motion, Video, Set Design

The Women at Work Collection is a leadership program designed to help women build new skills, navigate bias, and advance more quickly.

A new visual identity was created to distinguish this initiative while maintaining a connection to the existing Lean In brand, emphasizing warmth and approachability.

As part of bringing the system to life, I set the vision for set design and motion behaviors across an 18-video explainer series—ensuring clarity, consistency, and tone—while also producing over 60 discussion guides to enrich the learning experience.

Role: Creative Direction, Designer
Video agency: HypeKick
©2025 Ryan Hutson