https://ryanhutson.co Ryan Hutson Wed, 13 Aug 2025 08:36:55 +0000 https://ryanhutson.co en https://ryanhutson.co/Girls Thu, 11 Jan 2024 23:29:08 +0000 Ryan Hutson https://ryanhutson.co/Girls Lean In Girls Identity, Digital Lean In Girls is a leadership program that helps girls see themselves as leaders in a world that often tells them they’re not. A new identity system was developed to work across multiple touchpoints, including the website, B2B materials, events, and a 246-page curriculum—packed with facilitator guides and hands-on participant activities. The system was built with the flexibility to resonate equally with participants and with caregivers, educators, and partners. Project awarded Silver Medal in the Anthem Awards, Diversity, Equity &amp; Inclusion — Branded Content or Collaboration. Role: Creative Direction, Design, Logo Design Collaborating agency: Hello Monday <img width="3962" height="2477" width_o="3962" height_o="2477" data-src="https://freight.cargo.site/t/original/i/92fc8cc079ce4fe5edfdfb27e975c362497fb6a396105b7b406cd666bd316084/LI-Girls-Hero-Image.jpg" data-mid="201846285" border="0" src="https://freight.cargo.site/w/1000/i/92fc8cc079ce4fe5edfdfb27e975c362497fb6a396105b7b406cd666bd316084/LI-Girls-Hero-Image.jpg" /> <img width="3454" height="2160" width_o="3454" height_o="2160" data-src="https://freight.cargo.site/t/original/i/7f6469a31749cb3ab38f471827be770df66a2d30d35fbce2daa41dc19620e076/li-girls-kickoff-guide-mockup.jpg" data-mid="201846839" border="0" src="https://freight.cargo.site/w/1000/i/7f6469a31749cb3ab38f471827be770df66a2d30d35fbce2daa41dc19620e076/li-girls-kickoff-guide-mockup.jpg" /> <img width="1920" height="1201" width_o="1920" height_o="1201" data-src="https://freight.cargo.site/t/original/i/9b1e3dbe51cf87daabc2ec6665c46e25d2012f0a12e17d35c764a9adb6613d11/Girls-Social-Post-GIF_v2.gif" data-mid="237758930" border="0" src="https://freight.cargo.site/w/1000/i/9b1e3dbe51cf87daabc2ec6665c46e25d2012f0a12e17d35c764a9adb6613d11/Girls-Social-Post-GIF_v2.gif" /> <img width="8375" height="5238" width_o="8375" height_o="5238" data-src="https://freight.cargo.site/t/original/i/423da0a26492ba8fc564b0f51fd61280735b705e06b1b60427d9d081b039093d/curriculum-mockup-2.jpg" data-mid="222260317" border="0" src="https://freight.cargo.site/w/1000/i/423da0a26492ba8fc564b0f51fd61280735b705e06b1b60427d9d081b039093d/curriculum-mockup-2.jpg" /> <img width="1920" height="1201" width_o="1920" height_o="1201" data-src="https://freight.cargo.site/t/original/i/4b10d39c0b742ef80e7ecb7704ec713f83122ea4095d7c93baba4053ea5266f4/Presentation-Template.gif" data-mid="222260311" border="0" src="https://freight.cargo.site/w/1000/i/4b10d39c0b742ef80e7ecb7704ec713f83122ea4095d7c93baba4053ea5266f4/Presentation-Template.gif" /> <img width="4187" height="2619" width_o="4187" height_o="2619" data-src="https://freight.cargo.site/t/original/i/513430624556f161a5a381249c738f55903a1d9afe65b4748469507eed29c57e/Girls-web-specimen-02.jpg" data-mid="201846900" border="0" src="https://freight.cargo.site/w/1000/i/513430624556f161a5a381249c738f55903a1d9afe65b4748469507eed29c57e/Girls-web-specimen-02.jpg" /> <img width="4020" height="2514" width_o="4020" height_o="2514" data-src="https://freight.cargo.site/t/original/i/847604ecf566c6e6903da34150beaa5a1e42e7dc87ac2d08650bf999fe99d59c/Frame-260801919.png" data-mid="201864940" border="0" src="https://freight.cargo.site/w/1000/i/847604ecf566c6e6903da34150beaa5a1e42e7dc87ac2d08650bf999fe99d59c/Frame-260801919.png" /> <img width="4188" height="2619" width_o="4188" height_o="2619" data-src="https://freight.cargo.site/t/original/i/9f1738875f4053ba4bd04eb849df34a732261021b9964642fc3d4befaef6ac04/Girls-web-specimen.png" data-mid="202174968" border="0" src="https://freight.cargo.site/w/1000/i/9f1738875f4053ba4bd04eb849df34a732261021b9964642fc3d4befaef6ac04/Girls-web-specimen.png" /> <img width="3331" height="2083" width_o="3331" height_o="2083" data-src="https://freight.cargo.site/t/original/i/7c020604d3be90e65ab0474b54344c5d590676c2fcd821e709fa9e3748a3483c/li-girls-activity-mockup.jpg" data-mid="201846287" border="0" src="https://freight.cargo.site/w/1000/i/7c020604d3be90e65ab0474b54344c5d590676c2fcd821e709fa9e3748a3483c/li-girls-activity-mockup.jpg" /> <img width="8375" height="5238" width_o="8375" height_o="5238" data-src="https://freight.cargo.site/t/original/i/9a0d0d74e56d9b6decdde8de4194b8afaaf0c3928c1bc1eb878539ffea038444/Girls-holding-sign.jpg" data-mid="222260814" border="0" src="https://freight.cargo.site/w/1000/i/9a0d0d74e56d9b6decdde8de4194b8afaaf0c3928c1bc1eb878539ffea038444/Girls-holding-sign.jpg" /> https://ryanhutson.co/Women-at-Work-Collection Tue, 26 Nov 2024 20:37:28 +0000 Ryan Hutson https://ryanhutson.co/Women-at-Work-Collection The Women at Work Collection Identity, Motion, Video, Set Design The Women at Work Collection is a leadership program designed to help women build new skills, navigate bias, and advance more quickly. A new visual identity was created to distinguish this initiative while maintaining a connection to the existing Lean In brand, emphasizing warmth and approachability. As part of bringing the system to life, I set the vision for set design and motion behaviors across an 18-video explainer series—ensuring clarity, consistency, and tone—while also producing over 60 discussion guides to enrich the learning experience. Role: Creative Direction, Design Video agency: HypeKick <img width="4188" height="2619" width_o="4188" height_o="2619" data-src="https://freight.cargo.site/t/original/i/2d148434c7d62ab00a71c537b56f58616c28a92edab183bf1db40f5357e9646b/Multi-guide2.png" data-mid="225106865" border="0" src="https://freight.cargo.site/w/1000/i/2d148434c7d62ab00a71c537b56f58616c28a92edab183bf1db40f5357e9646b/Multi-guide2.png" /> https://ryanhutson.co/Circles-Paid-Media-Refresh Tue, 12 Aug 2025 22:44:58 +0000 Ryan Hutson https://ryanhutson.co/Circles-Paid-Media-Refresh Lean In Circles Identity, Paid Media, Digital, Lettering Lean In Circles are small peer groups that help women build community and grow together. I established the visual direction for the program, emphasizing warmth, empowerment, and approachability. The new design system was applied across web, email, presentations, and print to create a cohesive brand experience. Partnered with performance marketing on a six-month initiative to refresh Circles’ paid ads and streamline the conversion journey, reducing cost per acquisition by over 85%. Role: Creative Direction, Design <img width="2010" height="1257" width_o="2010" height_o="1257" data-src="https://freight.cargo.site/t/original/i/41081df0fe5c0da86488783de0457a63742298328db4e246314f6c12f0aa09c4/Lean-In-Circles-Visual-Language-1.jpg" data-mid="239938483" border="0" src="https://freight.cargo.site/w/1000/i/41081df0fe5c0da86488783de0457a63742298328db4e246314f6c12f0aa09c4/Lean-In-Circles-Visual-Language-1.jpg" /> <img width="2010" height="1257" width_o="2010" height_o="1257" data-src="https://freight.cargo.site/t/original/i/933da2167f594a09562b0e787aacf73fc25bcb22502ed92c58d31df1ff34a142/Lean-In-Circles-Visual-Language-2.jpg" data-mid="239938484" border="0" src="https://freight.cargo.site/w/1000/i/933da2167f594a09562b0e787aacf73fc25bcb22502ed92c58d31df1ff34a142/Lean-In-Circles-Visual-Language-2.jpg" /> <img width="2010" height="1257" width_o="2010" height_o="1257" data-src="https://freight.cargo.site/t/original/i/355359ef4ccc84a7561fef386375ef91087fceb4600555032c5248e1360f61d5/Lean-In-Circles-Visual-Language-3.jpg" data-mid="239938485" border="0" src="https://freight.cargo.site/w/1000/i/355359ef4ccc84a7561fef386375ef91087fceb4600555032c5248e1360f61d5/Lean-In-Circles-Visual-Language-3.jpg" /> <img width="2010" height="1257" width_o="2010" height_o="1257" data-src="https://freight.cargo.site/t/original/i/50d9c233c6d2d964439bfa0ce6442677369a63f6ca0f6f6216ec308e3a411c0a/Lean-In-Circles-Visual-Language-4.jpg" data-mid="239938486" border="0" src="https://freight.cargo.site/w/1000/i/50d9c233c6d2d964439bfa0ce6442677369a63f6ca0f6f6216ec308e3a411c0a/Lean-In-Circles-Visual-Language-4.jpg" /> <img width="2010" height="1257" width_o="2010" height_o="1257" data-src="https://freight.cargo.site/t/original/i/5c0bfe58b13f4e3c2cc27c352fa561d2ceb71ed73a5fa3328a7175893a7bdbbc/Lean-In-Circles-Visual-Language-5.jpg" data-mid="239938487" border="0" src="https://freight.cargo.site/w/1000/i/5c0bfe58b13f4e3c2cc27c352fa561d2ceb71ed73a5fa3328a7175893a7bdbbc/Lean-In-Circles-Visual-Language-5.jpg" /> <img width="2010" height="1257" width_o="2010" height_o="1257" data-src="https://freight.cargo.site/t/original/i/6cbdae1a61d97880b9677ba194127ea07a4b890767be53af845e0287eb6a6b32/Lean-In-Circles-Visual-Language-6.jpg" data-mid="239938488" border="0" src="https://freight.cargo.site/w/1000/i/6cbdae1a61d97880b9677ba194127ea07a4b890767be53af845e0287eb6a6b32/Lean-In-Circles-Visual-Language-6.jpg" /> <img width="2010" height="1257" width_o="2010" height_o="1257" data-src="https://freight.cargo.site/t/original/i/55df499c9bc2e14d3cc0df468a1b17172bc3c7223a54ff4cf90b71a3bbdd598a/Lean-In-Circles-Visual-Language-7.jpg" data-mid="239992617" border="0" src="https://freight.cargo.site/w/1000/i/55df499c9bc2e14d3cc0df468a1b17172bc3c7223a54ff4cf90b71a3bbdd598a/Lean-In-Circles-Visual-Language-7.jpg" /> https://ryanhutson.co/Lean-In Fri, 29 Apr 2022 03:03:48 +0000 Ryan Hutson https://ryanhutson.co/Lean-In Lean In Identity, Illustration As Lean In expanded its programmatic offerings and introduced a social-first strategy, we aimed to evolve the existing identity to address future needs and strengthen its presence in the women’s space. Drawing on insights from stakeholder interviews and cross-functional workshops, we introduced a clarified brand purpose and values to better align with Lean In’s mission and audience, alongside new display and body typefaces, an expanded color palette, refined layouts, and illustrations. Role: Design, Illustration Creative Director: Jenna Bott <img width="2010" height="1257" width_o="2010" height_o="1257" data-src="https://freight.cargo.site/t/original/i/f76ccbfcab4bfad5dd9e8d554fa2884019f166ae97b0796c69852acd523da26e/Frame-13.png" data-mid="236903211" border="0" src="https://freight.cargo.site/w/1000/i/f76ccbfcab4bfad5dd9e8d554fa2884019f166ae97b0796c69852acd523da26e/Frame-13.png" /> <img width="8375" height="5238" width_o="8375" height_o="5238" data-src="https://freight.cargo.site/t/original/i/22a67e2b2d820267d7e4e0019319f22a81e525d40a4d16307317aebfa1b21cd2/LI-Brand-Overview-v2-05.png" data-mid="151250594" border="0" src="https://freight.cargo.site/w/1000/i/22a67e2b2d820267d7e4e0019319f22a81e525d40a4d16307317aebfa1b21cd2/LI-Brand-Overview-v2-05.png" /> <img width="1920" height="1201" width_o="1920" height_o="1201" data-src="https://freight.cargo.site/t/original/i/75f8b9b4ad63d130cf5251dc7b0c7b326c83053db213d1daca0e9dba13255e7b/Lean-In-Mantras.gif" data-mid="236904197" border="0" src="https://freight.cargo.site/w/1000/i/75f8b9b4ad63d130cf5251dc7b0c7b326c83053db213d1daca0e9dba13255e7b/Lean-In-Mantras.gif" /> <img width="2010" height="1257" width_o="2010" height_o="1257" data-src="https://freight.cargo.site/t/original/i/c3a7c273bc4e5dc786f922eb3b0aa48f664afc5fdf0672f0e1ea456b0fd40f7f/Frame-16.png" data-mid="236903213" border="0" src="https://freight.cargo.site/w/1000/i/c3a7c273bc4e5dc786f922eb3b0aa48f664afc5fdf0672f0e1ea456b0fd40f7f/Frame-16.png" /> <img width="2010" height="1257" width_o="2010" height_o="1257" data-src="https://freight.cargo.site/t/original/i/323f374a477c2000325541c06f25a16c943904251e333f40d6176e32cae88e5f/LI-Brand-Overview-v2-20.jpg" data-mid="162660313" border="0" src="https://freight.cargo.site/w/1000/i/323f374a477c2000325541c06f25a16c943904251e333f40d6176e32cae88e5f/LI-Brand-Overview-v2-20.jpg" /> <img width="2010" height="1257" width_o="2010" height_o="1257" data-src="https://freight.cargo.site/t/original/i/f15c04037848fa7f0363fc4a4356f1256ac0044b403ce5128f41bd3097dc9e0f/Untitled_Artwork-7.png" data-mid="162666932" border="0" src="https://freight.cargo.site/w/1000/i/f15c04037848fa7f0363fc4a4356f1256ac0044b403ce5128f41bd3097dc9e0f/Untitled_Artwork-7.png" /> <img width="8375" height="5238" width_o="8375" height_o="5238" data-src="https://freight.cargo.site/t/original/i/5d7cab3038a3a89fab97015ab9522aab309e9eabb1f7eaa76c48d8b3a5d37fa2/LI-Brand-Overview-v2-06.png" data-mid="151250595" border="0" src="https://freight.cargo.site/w/1000/i/5d7cab3038a3a89fab97015ab9522aab309e9eabb1f7eaa76c48d8b3a5d37fa2/LI-Brand-Overview-v2-06.png" /> <img width="8375" height="5238" width_o="8375" height_o="5238" data-src="https://freight.cargo.site/t/original/i/97a17e3b4b58e46dfe14cf38fa65e46c4712a5fefac31e784b5e6952c307c958/LI-Brand-Overview-v2-01.png" data-mid="151250593" border="0" src="https://freight.cargo.site/w/1000/i/97a17e3b4b58e46dfe14cf38fa65e46c4712a5fefac31e784b5e6952c307c958/LI-Brand-Overview-v2-01.png" /> https://ryanhutson.co/Tanrie Sat, 06 Jan 2024 03:28:15 +0000 Ryan Hutson https://ryanhutson.co/Tanrie Tanrie Type Design Tanrie is a type family that revisits 20th-century American book jackets to explore how distinctive lettering traits can be distilled throughout a typeface. It draws inspiration from the idiosyncratic qualities found in the works of W.A. Dwiggins, George Salter, and Philip Grushkin. The family currently includes four styles: Headline, Headline Italic, Text Regular, and Text Bold. This project was developed during the Letterform Archive’s Type West program. Project awarded Type Director’s Club Certificate of Typographic Excellence. Special thanks to Graham Bradley, James Edmondson, Lynn Yun, Kel Troughton, and my fellow cohort. <img width="4188" height="2619" width_o="4188" height_o="2619" data-src="https://freight.cargo.site/t/original/i/72efc295c024847ee5831361b5b1098eee81a190383606332b81cc0125b2ba66/Tanrie-2024-web-specimen-19.png" data-mid="222478192" border="0" src="https://freight.cargo.site/w/1000/i/72efc295c024847ee5831361b5b1098eee81a190383606332b81cc0125b2ba66/Tanrie-2024-web-specimen-19.png" /> <img width="4188" height="2619" width_o="4188" height_o="2619" data-src="https://freight.cargo.site/t/original/i/90ca8c03cef27b7b28d60321b0b369f64b9f36e4cbb92a14803c6acd11fb7639/Tanrie-2024-web-specimen-11.png" data-mid="222476788" border="0" src="https://freight.cargo.site/w/1000/i/90ca8c03cef27b7b28d60321b0b369f64b9f36e4cbb92a14803c6acd11fb7639/Tanrie-2024-web-specimen-11.png" /> <img width="4188" height="2619" width_o="4188" height_o="2619" data-src="https://freight.cargo.site/t/original/i/690546ed76fcf3f75598639921123c9db9d3a9caea5c55a0dda5f673d9f1b034/Tanrie-2024-web-specimen-13.png" data-mid="223974932" border="0" src="https://freight.cargo.site/w/1000/i/690546ed76fcf3f75598639921123c9db9d3a9caea5c55a0dda5f673d9f1b034/Tanrie-2024-web-specimen-13.png" /> <img width="4188" height="2619" width_o="4188" height_o="2619" data-src="https://freight.cargo.site/t/original/i/b13d63c4fcb197d3c34091f8581c2af7a1abac62b36bd9d632ede8c2e39bcf6e/Tanrie-2024-web-specimen-17.png" data-mid="225117734" border="0" src="https://freight.cargo.site/w/1000/i/b13d63c4fcb197d3c34091f8581c2af7a1abac62b36bd9d632ede8c2e39bcf6e/Tanrie-2024-web-specimen-17.png" /> <img width="4188" height="2619" width_o="4188" height_o="2619" data-src="https://freight.cargo.site/t/original/i/e5849cc522d5fb3ac9c5770d2c431a52ccdaec47fdaa175531ee0f666e38607f/Tanrie-2024-web-specimen-16.png" data-mid="223974933" border="0" src="https://freight.cargo.site/w/1000/i/e5849cc522d5fb3ac9c5770d2c431a52ccdaec47fdaa175531ee0f666e38607f/Tanrie-2024-web-specimen-16.png" /> <img width="4188" height="2619" width_o="4188" height_o="2619" data-src="https://freight.cargo.site/t/original/i/f3abd4367bd6e106ffb842a7a86d031a8fe94dde50fbfd825f8ab97037b1f8a0/Tanrie-2024-web-specimen-14.png" data-mid="222476791" border="0" src="https://freight.cargo.site/w/1000/i/f3abd4367bd6e106ffb842a7a86d031a8fe94dde50fbfd825f8ab97037b1f8a0/Tanrie-2024-web-specimen-14.png" /> <img width="4188" height="2619" width_o="4188" height_o="2619" data-src="https://freight.cargo.site/t/original/i/b11bcfac68e73d8eccece9ff83aef1ca367b90b7a443d2b43b3c71ae49105f60/Tanrie-2024-web-specimen-15.png" data-mid="222476792" border="0" src="https://freight.cargo.site/w/1000/i/b11bcfac68e73d8eccece9ff83aef1ca367b90b7a443d2b43b3c71ae49105f60/Tanrie-2024-web-specimen-15.png" /> <img width="4188" height="2619" width_o="4188" height_o="2619" data-src="https://freight.cargo.site/t/original/i/48f669b4ef73c035a0b35421d88809dc6507f116bd483b1295f6d5ce21e83cc8/Tanrie-2024-web-specimen-18.png" data-mid="222476795" border="0" src="https://freight.cargo.site/w/1000/i/48f669b4ef73c035a0b35421d88809dc6507f116bd483b1295f6d5ce21e83cc8/Tanrie-2024-web-specimen-18.png" /> <img width="4188" height="2619" width_o="4188" height_o="2619" data-src="https://freight.cargo.site/t/original/i/1b7e5ce15336cac15cd21573dc0b458434161b12ad53a446ec6e1231ec51f1dd/Tanrie-2024-web-specimen-10.png" data-mid="225117733" border="0" src="https://freight.cargo.site/w/1000/i/1b7e5ce15336cac15cd21573dc0b458434161b12ad53a446ec6e1231ec51f1dd/Tanrie-2024-web-specimen-10.png" /> https://ryanhutson.co/Personal-Projects Wed, 13 Aug 2025 08:36:55 +0000 Ryan Hutson https://ryanhutson.co/Personal-Projects Personal Projects Illustration, Lettering, Type Design An assortment of freelance work, commissions, and personal design experiments. <img width="2010" height="1257" width_o="2010" height_o="1257" data-src="https://freight.cargo.site/t/original/i/4e710569313bd6a59a4d376ac51804957ac7e0501211d87e16acfa8e3df52ebb/Frame-91.jpg" data-mid="236986999" border="0" src="https://freight.cargo.site/w/1000/i/4e710569313bd6a59a4d376ac51804957ac7e0501211d87e16acfa8e3df52ebb/Frame-91.jpg" /> <img width="2010" height="1257" width_o="2010" height_o="1257" data-src="https://freight.cargo.site/t/original/i/687e0b60b33e2b7d6f8e152ef37ff653b2d3a2d351a11576a5642ca0304211bf/Frame-92.jpg" data-mid="236987002" border="0" src="https://freight.cargo.site/w/1000/i/687e0b60b33e2b7d6f8e152ef37ff653b2d3a2d351a11576a5642ca0304211bf/Frame-92.jpg" /> <img width="2010" height="1257" width_o="2010" height_o="1257" data-src="https://freight.cargo.site/t/original/i/733919de9caa320de92313ed3bfe8575e6840d5aa9d502e03e44ec0f31897444/Frame-90.jpg" data-mid="236986996" border="0" 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data-src="https://freight.cargo.site/t/original/i/ec04357dba528a712ae631abfb108c90e41c7f53ff678b32e5e10773db69c8d2/Frame-95.jpg" data-mid="236987006" border="0" src="https://freight.cargo.site/w/1000/i/ec04357dba528a712ae631abfb108c90e41c7f53ff678b32e5e10773db69c8d2/Frame-95.jpg" /> <img width="2010" height="1257" width_o="2010" height_o="1257" data-src="https://freight.cargo.site/t/original/i/b22e157f38a0867a0effc8d3d97b35f43bf99b5fc4da65e8e7f152e0d809c2ba/Frame-94.jpg" data-mid="236987005" border="0" src="https://freight.cargo.site/w/1000/i/b22e157f38a0867a0effc8d3d97b35f43bf99b5fc4da65e8e7f152e0d809c2ba/Frame-94.jpg" /> <img width="2010" height="1257" width_o="2010" height_o="1257" data-src="https://freight.cargo.site/t/original/i/09bb1175b6dab08ca547cbfca73783fcbf53c8b6e339aa5ce1e67e48558c4864/Frame-100.jpg" data-mid="236987008" border="0" src="https://freight.cargo.site/w/1000/i/09bb1175b6dab08ca547cbfca73783fcbf53c8b6e339aa5ce1e67e48558c4864/Frame-100.jpg" /> <img width="2010" 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